I turn complex product problems into reliable production software.

CartShift Studio · Self-Employed

Founder & Senior Product Engineer

Berlin, Germany

Independent product, full-stack and e-commerce engineering practice combining client delivery with hands-on development of production web, commerce, workflow and AI-assisted products.

• Build and ship full-stack products and client systems using Next.js, React, TypeScript, Node.js, APIs, PostgreSQL, and modern cloud tooling, with automated unit, integration, and end-to-end testing.
• Deliver e-commerce and Shopify-focused work spanning storefront development, integrations, performance optimization, conversion-oriented improvements, and workflow automation.
• Created products including StarLinker and RightFlow, owning product definition, architecture, implementation, deployment, and iteration.

Curalife

Full Stack Developer & R&D Lead

Tel Aviv

Owned major customer-facing product and platform work across Shopify commerce and digital health, spanning storefronts, acquisition funnels, frontend, backend, integrations, cloud infrastructure, and production operations.

• Owned the technical evolution of Curalife’s Shopify-based e-commerce ecosystem, building and improving customer journeys, storefront experiences, Shopify-HubSpot integrations, and supporting operational workflows.
• Designed a resilient Shopify-HubSpot integration layer that reduced sync failures by 85%, improving reliability between commerce, CRM, and internal operations.
• Led frontend modernization across key commerce and acquisition journeys, improving page performance by 60% while moving core experiences to Next.js, React, and TypeScript.
• Defined, architected, and built Curalife’s HIPAA-compliant telemedicine acquisition product end-to-end; it became one of the company’s primary customer-acquisition and revenue funnels.

ParagonEX

Software & Integration Developer

Tel Aviv Area

Built and maintained production integrations and high-traffic web systems for fintech affiliate operations.

• Built integrations between affiliate systems and core fintech platform services.
• Developed and optimized high-traffic web applications using Laravel, Sage, and WordPress with a focus on performance and maintainability.
• Improved frontend build and page-loading performance across production web properties.

Self-Employed

E-Commerce Founder & Developer

• Built and operated direct-to-consumer systems spanning storefronts, payments, fulfillment, analytics, integrations, and day-to-day operations.
• Gained hands-on product and commercial experience across Shopify, WordPress, customer acquisition, conversion, and e-commerce operations.