04 · Studio operating system
CartShift
Studio
The studio itself became a product: acquisition, proposals, clients and delivery inside one system I keep evolving while using it.
Status
Active product
Period
2025-26
Ownership
Co-founder · Lead engineer · Product architecture · Full-stack
Product scope
- Lead and store-analysis funnels
- Proposals, payments and client workflows
- Client portal, automation and studio operations
One operating loop
Not just the website. How the business runs.
Acquire
Site, content, analyzer and lead capture.
Close
Proposals, pricing, approval and payment.
Deliver
Portal, requests, delivery and ongoing relationship.
Dogfooding
I am the most demanding client of this product.
Every flow is tested against real client work, money, documents and time pressure. That keeps the platform grounded instead of turning into a feature catalogue.
Operational spine
Analyzer and lead data feed proposal, approval and payment; the same workflow continues into the client portal, requests, delivery and internal tooling. The platform runs real studio work rather than a separate demo.
From lead to delivery without losing context.
Analyzer / lead
Proposal
Approval + payment
Client portal
Delivery + ops
Simplified system boundary
Engineering decisions
A few of the choices that keep the product reliable, understandable and changeable.
One system, not a tool pile
Acquisition, proposals, client workflows and internal tools live in one evolving product instead of disconnected systems that lose context.
Shared workflow state
The path from lead to proposal, payment and delivery is treated as one workflow, reducing manual handoffs between stages.
Dogfooding as engineering feedback
The platform runs real client work, turning operational friction directly into input for architecture and workflow changes.
My contribution
An internal and client-facing platform I built to run real studio operations.
Co-founder · Lead engineer · Product architecture · Full-stack
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Artist operating system
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