B2B-first storefront framing
Surfaced the business-only purchasing context early so the commercial model feels clear from the first interaction.
ShopifyVisit Live Site
Stiletto Piercing
Stiletto Piercing Supply Storefront
A sharper Shopify storefront for a specialized piercing supply catalog, built to make disposable workflows, sterile standards, and product discovery easier for professional buyers.
Project Overview
Giving a niche B2B catalog a stronger brand voice and clearer buying flow
The goal was to make the storefront feel more deliberate than a generic product grid. We organized the experience around category context, cleaner merchandising, and stronger product storytelling so studio owners can understand what they are buying faster and trust the standards behind it.
Stiletto Piercing
Professional Beauty & Piercing
Shopify
https://stilettopiercing.co.il/
What We Shipped
What We Shipped
Sharper category and collection structure
Organized the catalog around practical studio workflows so sterile tools, accessories, and equipment are easier to browse with purpose.
Product detail storytelling
Built product pages that pair large imagery, specifications, and purchasing context in a format that is faster to scan.
Brand-led visual direction
Leaned into the brand palette and packaging language so the storefront feels distinctive instead of interchangeable.
Trust and standards narrative
Brought clean-room context, sterile production language, and disposable-tool positioning into the visible brand story.
Selected Screens
Selected Screens
Real homepage and product/content screens captured from the live site and used here as the visual source of truth.
01
The homepage opens with a bold branded visual instead of a neutral catalog view, immediately signaling what makes the line distinctive.
02
The about experience gives the catalog more weight by explaining the disposable-product philosophy and sterile production context.
03
Product pages combine high-contrast visuals, specs, and purchase controls in a way that feels precise and easier to trust.
04
Technical equipment pages stay readable by pairing dense specifications with a straightforward, product-first layout.
01
The homepage opens with a bold branded visual instead of a neutral catalog view, immediately signaling what makes the line distinctive.
02
The about experience gives the catalog more weight by explaining the disposable-product philosophy and sterile production context.
03
Product pages combine high-contrast visuals, specs, and purchase controls in a way that feels precise and easier to trust.
04
Technical equipment pages stay readable by pairing dense specifications with a straightforward, product-first layout.
Evidence & Outcomes
Evidence & Outcomes
Business-only policy is surfaced clearly
Shipping and purchase context are visible early, so professional buyers understand the commercial model before getting deep into the catalog.
Policy easy to missContext visible from the first screen
B2B Clarity
Disposable workflow is easier to understand
The storefront gives single-use tools and sterile products a clearer narrative, helping buyers connect categories to studio workflows.
Catalog-first browsingUse-case-led browsing
Category Story
Product pages pair visuals with technical detail
Core product pages combine large imagery, specifications, and purchase controls in a format that feels more confident and easier to scan.
Specs felt scatteredVisual plus technical layout
Sharper PDPs
Standards became part of the trust layer
Clean-room and sterile production context are surfaced more clearly, giving the storefront stronger credibility for professional buyers.
Standards buried in supporting pagesTrust language woven into the experience
Trust Story