About CartShift Studio
Product thinking. Technical depth. Human collaboration.
CartShift Studio is a small product, commerce and web engineering studio built around a simple idea: the best digital work happens when business context, product decisions and technical execution stay close together.
Yotam brings more than a decade of software engineering and production systems. Adi connects development with business strategy, client leadership and audience understanding. Together, we take a problem from business context to a product that works in the real world.
“We listen first, define the real problem, then build the right thing with clean execution, clear communication and room to keep improving.”
Who We Are
The people behind CartShift Studio
Yotam Faraggi
Co-Founder & Senior Product Engineer
Berlin-based Senior Product Engineer with 10+ years building and operating production software. I work best where product decisions and technical depth have to move together, across full-stack systems, commerce, APIs, integrations, data, cloud and AI. At CartShift, I bring that same end-to-end ownership to both client work and the products we build ourselves.
Strengths
Adi Zelter
Co-Founder · Business Strategy & Web Development
Adi connects development with the business side of every project. Her background in music and nightlife sharpened her understanding of audiences, experience and communication; today she applies that perspective to WordPress development, project leadership and direct client work. She keeps the work useful, clear and connected to the business goal behind it.
Strengths
Our Values
What drives everything we do
Clear Communication
You'll always know what's happening and why. Simple language, honest recommendations, and zero surprises.
Design That Converts
We sweat the details that move numbers: hierarchy, clarity, speed, and a buying journey that feels effortless.
Partners After Launch
Launch isn't the finish line. We stay close for improvements, experiments, fixes, and new features.
Honesty First
If you don't need something, we'll tell you. If something is out of scope, we'll plan it properly.
What to Expect When
Working With Us
Expect thoughtful questions. We dig into your goals, customers, and constraints so we can build the right thing, not just the thing you asked for.
Expect visibility. You'll get check-ins, demos, and clear next steps. No black boxes.
Expect momentum after launch. We'll help you optimize, iterate, and scale as your business evolves.