Collective-first visual identity
Built the experience around high-impact artwork, a custom Hands & Vision mark, and a petrol, lilac, pink, and warm-yellow palette that lets very different disciplines still feel part of one collective.
Project Overview
Giving a multidisciplinary collective one coherent digital stage
Hands & Vision spans live art, murals, digital work, industrial objects, stage design, artist representation, and collectible pieces. The platform turns that range into a navigable system without flattening the energy of the work, balancing strong imagery with clear service, artist, gallery, contact, and shop paths.
Hands & Vision Collective
Art, Events & Creative Production
What We Shipped
What We Shipped
Five clear creative-service paths
Structured industrial objects, live event art, spatial wall art, digital art, and stage design as distinct offers with direct routes into deeper service pages.
Artist discovery system
Organized the collective into dedicated artist profiles so visitors can move from the group identity to individual practices, styles, and work.
Gallery-led storytelling
Created an image-forward gallery rhythm that gives murals, installations, live work, objects, and digital pieces enough room to communicate before the copy takes over.
Bilingual RTL/LTR experience
Supported Hebrew and English entry points while keeping navigation, spacing, content hierarchy, and interaction patterns coherent across both reading directions.
Commerce-ready foundation
Connected the editorial experience to WooCommerce shop and cart paths, allowing collectible work to sit inside the same ecosystem as services and artist representation.
Selected Screens
Selected Screens
Real homepage and product/content screens captured from the live site and used here as the visual source of truth.
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A bilingual WordPress platform that brings a multidisciplinary artist collective, five creative-service paths, artist discovery, gallery work, and commerce into one expressive digital home.
Hands & Vision homepage with the collective wordmark, bilingual navigation, and primary calls to action
Evidence & Outcomes
Evidence & Outcomes
The offer is organized without losing its creative range
Five distinct service categories give visitors a direct way into the kind of work they need while preserving one collective identity across the site.
Mixed creative disciplinesClear service architecture
5 Service Verticals
Individual artists are discoverable inside the collective
Dedicated profile routes let the homepage introduce the roster while giving every represented artist a focused destination of their own.
Collective-only overviewArtist-level discovery
13 Artist Profiles
Hebrew and English share one coherent system
Language switching, logical layout behavior, and Hebrew-first content support local audiences without closing the platform to international visitors.
Single-direction experienceRTL and LTR entry points
Bilingual + RTL
Services, representation, gallery, and shop connect
The information architecture links commissioned work, artist discovery, visual proof, contact, and collectible commerce instead of treating them as separate websites.
Fragmented audience pathsConnected creative journey
One Creative Ecosystem
Project Notes
Project Notes
About Hands & Vision
Hands & Vision is a multidisciplinary artist collective working across industrial objects, live event art, murals and spatial installations, digital art, stage design, artist representation, and collectible work.
The site needed to do several jobs at once: introduce the collective, make individual artists discoverable, explain commissionable services, prove the work visually, support Hebrew and English visitors, and create a natural route into both inquiries and commerce.
The Challenge
A portfolio this visually diverse can become chaotic quickly. A service buyer needs clarity, an art-led visitor wants immersion, an artist needs meaningful representation, and a collector needs a direct commercial path. The challenge was to hold those intents together without turning the site into a generic agency grid or a gallery with no useful navigation.
The Solution
The experience is organized around a simple hierarchy: collective identity first, five service verticals second, then artists, gallery work, and a direct invitation to create something together. Strong artwork carries the emotional weight while consistent typography, color, and navigation keep the experience usable.
The custom WordPress system gives each content type a clear role. Services explain what can be commissioned, artist profiles introduce the roster, the gallery supplies visual proof, contact handles project intent, and WooCommerce provides a foundation for collectible work.
A Bilingual Creative Platform
Hebrew is treated as a first-class experience rather than a translated afterthought. Logical layout behavior supports RTL and LTR presentation, while the language switcher keeps the collective accessible to local and international audiences from the same interface.
The Result
Hands & Vision now has one expressive platform for a broad creative practice: visually strong enough to feel like the work, structured enough to support service discovery, and flexible enough to connect artist representation, commissions, gallery storytelling, and commerce.