Collective-first visual identity
Built the experience around high-impact artwork, a custom Hands & Vision mark, and a petrol, lilac, pink, and warm-yellow palette that lets very different disciplines still feel part of one collective.
The Brief
Giving a multidisciplinary collective one coherent digital stage
Hands & Vision spans live art, murals, digital work, industrial objects, stage design, artist representation, and collectible pieces. The platform turns that range into a navigable system without flattening the energy of the work, balancing strong imagery with clear service, artist, gallery, contact, and shop paths.
Hands & Vision Collective
Art, Events & Creative Production
Delivery
What We Shipped
Five clear creative-service paths
Structured industrial objects, live event art, spatial wall art, digital art, and stage design as distinct offers with direct routes into deeper service pages.
Artist discovery system
Organized the collective into dedicated artist profiles so visitors can move from the group identity to individual practices, styles, and work.
Gallery-led storytelling
Created an image-forward gallery rhythm that gives murals, installations, live work, objects, and digital pieces enough room to communicate before the copy takes over.
Bilingual RTL/LTR experience
Supported Hebrew and English entry points while keeping navigation, spacing, content hierarchy, and interaction patterns coherent across both reading directions.
Commerce-ready foundation
Connected the editorial experience to WooCommerce shop and cart paths, allowing collectible work to sit inside the same ecosystem as services and artist representation.
Selected Screens
Selected Screens
Real homepage and product/content screens captured from the live site and used here as the visual source of truth.
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The services page uses a restrained editorial hero and large project imagery to turn a broad creative practice into a clear professional offer.
Hands & Vision services page with bilingual navigation, editorial typography, and an industrial-object feature image
Project Evidence
What Changed
The offer is organized without losing its creative range
Five distinct service categories give visitors a direct way into the kind of work they need while preserving one collective identity across the site.
Mixed creative disciplinesClear service architecture
5 Service Verticals
Individual artists are discoverable inside the collective
Dedicated profile routes let the homepage introduce the roster while giving every represented artist a focused destination of their own.
Collective-only overviewArtist-level discovery
13 Artist Profiles
Hebrew and English share one coherent system
Language switching, logical layout behavior, and Hebrew-first content support local audiences without closing the platform to international visitors.
Single-direction experienceRTL and LTR entry points
Bilingual + RTL
Services, representation, gallery, and shop connect
The information architecture links commissioned work, artist discovery, visual proof, contact, and collectible commerce instead of treating them as separate websites.
Fragmented audience pathsConnected creative journey
One Creative Ecosystem
Deeper Context
Project Notes
The Challenge
Hands & Vision combines commissioned creative services, artist representation, gallery work, bilingual content, and commerce. The risk was either a visually impressive site with weak navigation or a highly structured site that flattened the character of the collective.
Platform Structure
We organized the experience around a clear hierarchy: collective identity, five service verticals, individual artist profiles, gallery work, contact, and commerce. Each content type has a defined role, so service buyers can understand what is commissionable while art-led visitors can still browse the work without being pushed through an agency-style funnel.
Bilingual System
Hebrew and English share the same content architecture with logical RTL and LTR behavior. The language switch does not create a second, disconnected experience, and artist, service, and commerce routes remain consistent across both directions.
What Changed
The collective now has one platform for several different intents. Services are easier to discover, represented artists have dedicated destinations, the gallery provides visual proof, and WooCommerce can support collectible work without turning the whole site into a store.