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CuraLife homepage combining supplement merchandising and dietitian service messaging

CuraLife

CuraLife Metabolic Wellness Platform

Led CuraLife’s digital R&D across e-commerce, telehealth acquisition, and operational systems, helping the brand expand from supplement sales into a broader metabolic wellness platform.

Project Overview

Connecting supplements, clinical guidance, and secure intake into one product system

This engagement spanned far beyond a typical storefront build. We worked across public acquisition pages, secure patient onboarding, Shopify commerce, HubSpot integrations, and the infrastructure needed to make the whole journey feel reliable for both customers and the internal team.

CuraLife

Health & Wellness

Shopify + Next.js

https://curalife.com/

Visit Live Site

4 years 5 months

Led CuraLife’s digital R&D across e-commerce, telehealth acquisition, and operational systems, helping the brand expand from supplement sales into a broader metabolic wellness platform.

What We Shipped

What We Shipped

HIPAA-compliant patient intake funnel

Built a secure telemedicine registration flow in Next.js and TypeScript on GCP, designed to support high-trust healthcare onboarding without sacrificing usability.

Resilient Shopify + HubSpot architecture

Designed a multi-layer integration client so storefront activity, CRM data, and operational workflows stayed better aligned with fewer brittle sync failures.

Dietitian and digital health acquisition journeys

Extended the public experience beyond supplement merchandising to support insurance-covered dietitian entry points and broader digital health discovery.

Performance and mobile modernization

Led the move to a more modern frontend stack, tightening page speed and making key buying and onboarding flows feel clearer on smaller screens.

Secure cloud delivery

Deployed and maintained the GCP foundation needed for privacy-conscious product delivery, reliability, and long-term iteration.

Selected Screens

Selected Screens

Real homepage and product/content screens captured from the live site and used here as the visual source of truth.

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Led CuraLife’s digital R&D across e-commerce, telehealth acquisition, and operational systems, helping the brand expand from supplement sales into a broader metabolic wellness platform.

CuraLife homepage combining supplement merchandising and dietitian service messaging

Evidence & Outcomes

Evidence & Outcomes

Telemedicine funnel reliability

The secure intake flow supported thousands of patient registrations while staying reliable enough for health-related onboarding and follow-up.

Fragmented intakeUnified secure funnel
99.9% uptime

Integration stability

The new API and integration layer materially reduced brittle failures between Shopify and HubSpot, giving the team a steadier operational backbone.

Frequent sync issuesResilient multi-layer client
85% fewer failures

Page speed modernization

Moving key customer journeys onto a more modern stack improved load times and made the mobile experience feel much less heavy.

Legacy bottlenecksFaster modern frontend
60% faster

Commerce became a care pathway

The experience evolved from a supplement storefront into a broader digital care journey that could guide people from discovery into actual onboarding.

Commerce-led experienceCommerce plus care flow
Thousands onboarded

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