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CuraLife homepage combining supplement merchandising and dietitian service messaging

CuraLife

CuraLife Metabolic Wellness Platform

Led CuraLife’s digital R&D across e-commerce, telehealth acquisition, and operational systems, helping the brand expand from supplement sales into a broader metabolic wellness platform.

The Brief

Connecting supplements, clinical guidance, and secure intake into one product system

This engagement spanned far beyond a typical storefront build. We worked across public acquisition pages, secure patient onboarding, Shopify commerce, HubSpot integrations, and the infrastructure needed to make the whole journey feel reliable for both customers and the internal team.

Work led by Yotam Faraggi during his in-house role as Full Stack Developer & R&D Lead at CuraLife, from July 2021 to November 2025.

CuraLife

Health & Wellness

Shopify + Next.js

https://curalife.com/

Visit Live Site

4 years 5 months

Delivery

What We Shipped

HIPAA-compliant patient intake funnel

Built a secure telemedicine registration flow in Next.js and TypeScript on GCP, designed to support high-trust healthcare onboarding without sacrificing usability.

Resilient Shopify + HubSpot architecture

Designed a multi-layer integration client connecting storefront activity, CRM records and operational workflows.

Dietitian and digital health acquisition journeys

Extended the public experience beyond supplement merchandising to support insurance-covered dietitian entry points and broader digital health discovery.

Performance and mobile modernization

Led frontend modernization of buying and onboarding flows with attention to maintainability and mobile UX.

Secure cloud delivery

Deployed and maintained the GCP foundation needed for privacy-conscious product delivery, reliability, and long-term iteration.

Selected Screens

Selected Screens

Real homepage and product/content screens captured from the live site and used here as the visual source of truth.

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Dietitian acquisition flows make a more complex care offering feel approachable, immediate, and easy to understand.

CuraLife dietitian landing page highlighting insurance-covered care

Project Evidence

What Changed

Secure telemedicine intake

Built a telemedicine intake flow spanning patient-facing registration, backend integrations and cloud infrastructure.

Implemented with Next.js, TypeScript and Google Cloud Platform.

Separate entry pointsIntegrated intake flow
Patient intake flow

Shopify–HubSpot integration

Designed and implemented a multi-layer integration client linking Shopify, HubSpot and internal workflows.

Integration architecture for commerce, CRM and operational processes.

Previous sync pathStructured integration client
Connected commerce and CRM

Frontend modernization

Rebuilt customer-facing journeys using Next.js, React and TypeScript, with attention to mobile UX and maintainability.

Modernized the implementation; no speed benchmark is asserted.

Legacy frontendModern Next.js frontend
Modern frontend

Connected customer journeys

Connected commerce, healthcare discovery and patient-intake journeys in the product experience.

Commerce-led experienceCommerce and care flow
Connected onboarding

Working Through a Similar

Building a complex Shopify or digital health ecosystem?

We can connect commerce, product flows, integrations, and infrastructure into one maintainable system.