Ownable studio identity
Translated the Carmel Faraggi name into a high-impact digital wordmark system, supported by a precise cream, black, and signal-red palette that remains consistent across every route.
Project Overview
Turning a personal design practice into a memorable digital studio
Carmel Faraggi needed a portfolio that could carry the confidence of the work without becoming a conventional agency template. The site uses a tightly controlled cream, black, and red system, expressive typography, and editorial compositions to make the studio recognizable while keeping work discovery and project inquiries direct.
Carmel Faraggi
Brand Identity, Art Direction & Graphic Design
What We Shipped
What We Shipped
Editorial portfolio architecture
Designed an asymmetric work index that pairs large project imagery with category, title, and directional cues, making the portfolio feel curated while preserving fast scanning.
Dedicated artist offering
Created a focused route for cover art, artist identities, release visuals, social content, print, and merchandise, with messaging that speaks directly to musicians and their creative process.
Character-led responsive system
Adapted oversized display typography, angled color fields, image grids, and navigation for desktop and mobile without flattening the visual language.
Accessible inquiry journey
Connected the portfolio, artist offer, studio story, email contact, and structured project form through clear calls to action and keyboard-friendly navigation.
Selected Screens
Selected Screens
Real homepage and product/content screens captured from the live site and used here as the visual source of truth.
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A sharply art-directed portfolio for London designer Carmel Faraggi, bringing brand identity, graphic design, artist visuals, and project inquiries into one distinctive digital studio.
Carmel Faraggi studio homepage with oversized black wordmark, red geometric plane, and independent studio positioning
Evidence & Outcomes
Evidence & Outcomes
The studio is recognizable from the first viewport
The oversized custom wordmark, restricted palette, and angled red plane create a distinctive entrance without relying on a generic portfolio introduction.
Conventional portfolio landingOwnable studio statement
Identity-led Hero
The portfolio supports quick visual discovery
Large project imagery, visible category labels, project names, and directional actions let visitors understand the range of work while moving quickly between projects.
Undifferentiated project gridEditorial discovery flow
Curated Work Index
Artists receive a purpose-built entry point
A separate artist experience frames cover art, identities, release visuals, and campaign assets around the needs of musicians instead of burying them in a general services list.
Broad service messagingAudience-specific proposition
Dedicated Artist Route
Every core route points toward a useful action
Work, studio positioning, artist services, direct email, and a structured inquiry form connect into a clear path from visual proof to project conversation.
Passive portfolio browsingProject-ready journey
Connected Inquiry Path
Project Notes
Project Notes
About Carmel Faraggi
Carmel Faraggi is an independent London graphic designer and art director working across brand identity, graphic design, campaigns, and visual worlds for musicians. Her practice comes through art, music, and fashion, and the website needed to feel like a direct extension of that point of view.
The Challenge
A designer portfolio has to do more than display polished images. It needs to prove range, establish a recognizable voice, help prospective clients judge fit, and create a natural route into an inquiry without letting the interface compete with the work. An independent studio also speaks to different audiences, including brands and artists with distinct needs and language.
The Solution
We built a visual system that behaves like an identity in its own right: oversized black display typography, a warm cream field, and sharp red used as both geometry and action color. The compositions maintain editorial tension while the site structure stays simple: work, a dedicated artist offer, about, and contact.
The work index uses wide imagery and concise metadata to give each project presence while preserving fast scanning. The For Artists route speaks directly to musicians and connects cover art, identities, and release visuals to a clear specialist proposition. The about page and structured inquiry form complete the story and move visitors from recognition to conversation.
The Result
Carmel Faraggi now has a digital studio with an unmistakable voice: expressive enough to represent the work, restrained enough to let each project lead, and clear enough to turn visual discovery into a real project inquiry.