Ownable studio identity
Translated the Carmel Faraggi name into a high-impact digital wordmark system, supported by a precise cream, black, and signal-red palette that remains consistent across every route.
The Brief
Turning a personal design practice into a memorable digital studio
Carmel Faraggi needed a portfolio that could carry the confidence of the work without becoming a conventional agency template. The site uses a tightly controlled cream, black, and red system, expressive typography, and editorial compositions to make the studio recognizable while keeping work discovery and project inquiries direct.
Carmel Faraggi
Brand Identity, Art Direction & Graphic Design
Delivery
What We Shipped
Editorial portfolio architecture
Designed an asymmetric work index that pairs large project imagery with category, title, and directional cues, making the portfolio feel curated while preserving fast scanning.
Dedicated artist offering
Created a focused route for cover art, artist identities, release visuals, social content, print, and merchandise, with messaging that speaks directly to musicians and their creative process.
Character-led responsive system
Adapted oversized display typography, angled color fields, image grids, and navigation for desktop and mobile without flattening the visual language.
Accessible inquiry journey
Connected the portfolio, artist offer, studio story, email contact, and structured project form through clear calls to action and keyboard-friendly navigation.
Selected Screens
Selected Screens
Real homepage and product/content screens captured from the live site and used here as the visual source of truth.
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The work index alternates project imagery and compact metadata, creating an editorial rhythm across hospitality, beauty, wellness, and identity projects.
Carmel Faraggi work page with editorial project rows for Proof, Anna Vale, and Tavla
Project Evidence
What Changed
The studio is recognizable from the first viewport
The oversized custom wordmark, restricted palette, and angled red plane create a distinctive entrance without relying on a generic portfolio introduction.
Conventional portfolio landingOwnable studio statement
Identity-led Hero
The portfolio supports quick visual discovery
Large project imagery, visible category labels, project names, and directional actions let visitors understand the range of work while moving quickly between projects.
Undifferentiated project gridEditorial discovery flow
Curated Work Index
Artists receive a purpose-built entry point
A separate artist experience frames cover art, identities, release visuals, and campaign assets around the needs of musicians instead of burying them in a general services list.
Broad service messagingAudience-specific proposition
Dedicated Artist Route
Every core route points toward a useful action
Work, studio positioning, artist services, direct email, and a structured inquiry form connect into a clear path from visual proof to project conversation.
Passive portfolio browsingProject-ready journey
Connected Inquiry Path
Deeper Context
Project Notes
The Challenge
Carmel Faraggi needed a portfolio that could carry a strong graphic identity without competing with the work itself. It also had to speak to two related audiences, brands looking for design and musicians looking for artist-focused visual work, while keeping the path to an inquiry simple.
Design & Build
We translated the studio identity into a restrained web system built around oversized typography, a warm cream field, sharp red geometry, and large project imagery. The work index is optimized for fast visual scanning, while the dedicated artist route gives music clients a more specific proposition around cover art, identities, release visuals, and campaigns.
The Next.js implementation keeps the experience fast and responsive, and the contact flow turns the portfolio from a passive gallery into a practical business tool.
What Changed
The finished site feels recognizably Carmel before a visitor reads a paragraph. At the same time, project categories, audience-specific routes, and inquiry actions stay clear enough that the visual identity never gets in the way of finding the right work or starting a conversation.