Editorial-first redesign
Shifted the visual language away from a generic site shell toward an experience that feels like a living digital magazine built around headlines and reading flow.
The Brief
Refreshing a legacy community portal without losing its voice
We approached Alondon as an editorial product rather than a generic website redesign, focusing on hierarchy, readability, navigation, and a stronger structure for the breadth of content the publication carries.
Delivery
What We Shipped
Sharper information architecture
Reorganized the content hierarchy so categories, guides, current news, and commercial pathways feel easier to discover and move through.
Hebrew reading optimization
Tuned layout rhythm, spacing, and content framing for Hebrew readers so the portal feels more legible and natural in daily use.
Modernized theme implementation
Installed and adapted a newer WordPress theme layer, then shaped it around the site’s editorial and community goals rather than out-of-the-box defaults.
Selected Screens
Selected Screens
Real homepage and product/content screens captured from the live site and used here as the visual source of truth.
01 / 03
Feature stories were reframed with a calmer long-form hierarchy so the article page feels like an editorial destination rather than a generic post template.
Alondon article page with a long-form headline, lead image, and article body start
Project Evidence
What Changed
The portal moved from dated to editorial
The interface now presents the publication more like a modern content destination, with stronger hierarchy and improved visual consistency.
Legacy presentationEditorial-led experience
Editorial Redesign
Navigation became easier to scan
Key categories and business pathways were restructured so readers can move between current content, guides, and commercial areas with less friction.
Dense navigationClearer paths
Clearer IA
Content structure feels more intentional
The new page organization gives different content types a clearer role, making the portal feel less fragmented and more readable.
Mixed content blocksOrganized editorial system
Content Hierarchy
Mobile reading experience improved
The redesign tightened spacing and layout behavior across breakpoints so headlines, modules, and article entry points remain usable on mobile.
Basic responsivenessRefined mobile flow
Mobile Reading
Client Quote
“The new design perfectly captures the essence of our community. It's not just a website; it's a home for Israelis in London.”
Carmel Faraggi
Editorial Board
Deeper Context
Project Notes
Context
Alondon is a long-running Hebrew publication for Israelis living in or visiting London and the UK. The platform combines news, magazine content, guides, events, business information, and community resources.
The Challenge
This was not an e-commerce redesign. The core problem was editorial: a content-heavy WordPress site needed clearer hierarchy, easier navigation, stronger mobile reading, and better separation between current stories, evergreen guides, and commercial content.
The Implementation
- Adapted a new WordPress theme around editorial reading rather than product merchandising.
- Reworked information architecture across major sections and category paths.
- Improved Hebrew typography, spacing, navigation, and responsive behavior.
- Gave business and promotional content clearer entry points without letting it dominate the reading experience.
- Preserved the publication archive while presenting current content in a more modern system.
What Changed
The portal now behaves more like a coherent digital publication. Readers can scan sections more quickly, move between editorial and practical content with less friction, and read comfortably on smaller screens. The result is primarily an information-architecture and editorial UX improvement, so the case study presents those changes directly rather than framing them as sales outcomes.