Editorial-first redesign
Shifted the visual language away from a generic site shell toward an experience that feels like a living digital magazine built around headlines and reading flow.
Project Overview
Refreshing a legacy community portal without losing its voice
We approached Alondon as an editorial product rather than a generic website redesign, focusing on hierarchy, readability, navigation, and a stronger structure for the breadth of content the publication carries.
Alondon Communications
Digital Publishing
WordPress
https://alondon.net/
8 weeks
A content-first WordPress refresh that reframed a long-running community magazine as a modern, readable Hebrew publishing platform.
What We Shipped
What We Shipped
Sharper information architecture
Reorganized the content hierarchy so categories, guides, current news, and commercial pathways feel easier to discover and move through.
Hebrew reading optimization
Tuned layout rhythm, spacing, and content framing for Hebrew readers so the portal feels more legible and natural in daily use.
Modernized theme implementation
Installed and adapted a newer WordPress theme layer, then shaped it around the site’s editorial and community goals rather than out-of-the-box defaults.
Selected Screens
Selected Screens
Real homepage and product/content screens captured from the live site and used here as the visual source of truth.
01 / 04
A content-first WordPress refresh that reframed a long-running community magazine as a modern, readable Hebrew publishing platform.
Alondon community category page with editorial cards and a denser Hebrew content grid
Evidence & Outcomes
Evidence & Outcomes
The portal moved from dated to editorial
The interface now presents the publication more like a modern content destination, with stronger hierarchy and improved visual consistency.
Legacy presentationEditorial-led experience
Redesign
Navigation became easier to scan
Key categories and business pathways were restructured so readers can move between current content, guides, and commercial areas with less friction.
Dense navigationClearer paths
Reorganized
Content structure feels more intentional
The new page organization gives different content types a clearer role, making the portal feel less fragmented and more readable.
Mixed content blocksOrganized editorial system
Structured
Mobile reading experience improved
The redesign tightened spacing and layout behavior across breakpoints so headlines, modules, and article entry points remain usable on mobile.
Basic responsivenessRefined mobile flow
Responsive
Client Quote
“The new design perfectly captures the essence of our community. It's not just a website; it's a home for Israelis in London.”
Carmel Faraggi
Editorial Board
Project Notes
Project Notes
About Alondon
Alondon is a Hebrew-language community content site designed primarily for Israelis in London and the UK. It serves as a news portal, magazine, guide hub, and community platform providing relevant information for life in London.
The site covers:
- News, Tourism, and Culture
- Neighborhood and Accommodation Guides
- Events, Employment, and Business
- Real Estate and Community Updates
Starting as a printed magazine in 1994 and moving online in 2001, Alondon has operated primarily as a digital community content portal since 2017. Owned by Alondon Communications, it targets Hebrew speakers living in or visiting the UK.
The Challenge
It is crucial to define what this project is not:
- It is not an e-commerce site or online store.
- It is not necessarily a sales site.
- It is not a physical product brand.
It is a digital content site/magazine with guide pages, news, and columns in Hebrew about life in London. The challenge was to create an experience that encourages deep content consumption rather than quick transactions.
Our Solution
We focused on upgrading the infrastructure and overall experience by installing a new Theme and adapting it precisely to the client's needs:
UI/UX Design
- Content-First Design: We adapted the design to how users consume news and guides, emphasizing readability (Typography) and proper spacing.
- Class Adaptation: shifted the design approach from a sales site (products/cart) to a community magazine approach.
- Hebrew User Experience: Improved navigation, readability, and orientation for the Hebrew-speaking audience.
Information Architecture
- Logical Navigation: Reconstructed the page structure to allow logical flow between different categories like "London Now", Culture, Real Estate, and more.
- Business Connectivity: Built navigation that leads directly to business and promotional content according to the client's KPIs.
Business Goals
Alondon aims to be:
- A central content home for the Israeli community in London.
- A useful information resource for living, working, and integrating into the city.
- A community platform with ongoing updates and events.
From a marketing perspective, the asset serves as a platform for ads, advertising, and business collaborations, so the design supports maximum exposure to these contents without disrupting the user experience.
Key Benefits & Results
- Audience Fit: The site is "tailored" to the specific needs of Israelis and Hebrew speakers in the UK.
- Reputation & History: The new design preserves the legacy of the veteran brand (since 1994) but presents it in a package relevant to today.
- Content Diversity: The platform supports a rich variety of formats - from short news to in-depth guides and travel articles.
Future Outlook
To continue developing the platform, foundations were laid for:
- UX Measurement: Tools to understand the most engaging content.
- Engagement: Infrastructures for newsletters and user registration to create an active community.