Full-stack / AI / Commerce
I build products from the first messy idea to reliable software people actually use.
YotamFaraggi.
Recent work
2021 / 2026
Products I took from idea to production.
Different domains, same instinct: understand the problem deeply, own the hard part, and ship the thing.
01
Curalife
Product ownership / Full-stack / Shopify
Owned major customer-facing product and platform work across Shopify commerce and digital health, including a telemedicine acquisition product built end-to-end.
Impact: 85% fewer sync failures, 60% better performance on key journeys, and a telemedicine product that became a primary acquisition and revenue funnel.
Owned major customer-facing product and platform work across Shopify commerce and digital health, including a telemedicine acquisition product built end-to-end.
Impact: 85% fewer sync failures, 60% better performance on key journeys, and a telemedicine product that became a primary acquisition and revenue funnel.
02
StarLinker
Founder / Product / AI / Full-stack
A visual planning product for mapping goals, tasks, habits, and notes on a connected canvas, with an AI agent that can act inside the product.
Impact: Founder-led end to end, from product definition and architecture to an AI agent that acts directly inside the workspace.
A visual planning product for mapping goals, tasks, habits, and notes on a connected canvas, with an AI agent that can act inside the product.
Impact: Founder-led end to end, from product definition and architecture to an AI agent that acts directly inside the workspace.
03
Ensemblis
Founder / Product design / AI systems
An AI-assisted artist management platform for releases, content creation, media intelligence, marketing workflows, and distribution operations.
Impact: One operating layer for creative, marketing, media, and distribution workflows that are normally fragmented across tools.
Releases. Content. Audience.
An AI-assisted artist management platform for releases, content creation, media intelligence, marketing workflows, and distribution operations.
Impact: One operating layer for creative, marketing, media, and distribution workflows that are normally fragmented across tools.
04
RightFlow
Founder / Automation / Full-stack
A document review and verification platform for pension and payroll contribution checks, with structured review flows and report export.
Impact: Turned a sensitive, document-heavy verification process into a structured, repeatable workflow with report export.
A document review and verification platform for pension and payroll contribution checks, with structured review flows and report export.
Impact: Turned a sensitive, document-heavy verification process into a structured, repeatable workflow with report export.
About / approach
I like owning the whole problem.
Good product engineering is not just writing code. It is understanding what should exist, how it should behave, and what it takes to keep it reliable after launch.
01
Product
Turn unclear requirements into something concrete enough to build, test and improve.
02
Engineering
Move across frontend, backend, architecture, integrations, data and production constraints.
03
Shipping
Stay close to the point where the architecture becomes reliable software in someone’s hands.
Experience
Selected roles from more than a decade building production software.
2025 / NOW
CartShift Studio
Founder & Senior Full-Stack Engineer
2021 / 2025
Curalife
Full Stack Developer & R&D Lead
2019 / 2021
ParagonEX
Software & Integration Developer
2011 / 2019
Earlier engineering
Integration, product & e-commerce