Conversion Audit Checklist for Ecommerce Stores

When a store is getting traffic but not sales, the answer is rarely "try harder." The answer is usually "audit the path between attention and action."

Start with these six checks

1. Speed

• Is the landing page usable in under three seconds on mobile?

• Are hero images or videos too heavy?

• Are apps delaying interactivity?

2. Trust

• Is shipping and returns information easy to find?

• Are payment options visible early enough?

• Do product pages look credible?

3. Mobile usability

• Are buttons easy to tap?

• Is navigation obvious?

• Are forms too painful to complete?

4. Product clarity

• Are benefits explained clearly?

• Is sizing, delivery, or usage information missing?

• Are visuals doing enough selling work?

5. Cart and checkout friction

• Are there surprise costs?

• Is the flow longer than it needs to be?

• Are coupon or shipping expectations interrupting the decision?

6. Intent mismatch

• Does the page match the promise made in the ad, search result, or email?

• Are you attracting the wrong traffic?

• Are you ranking for terms that do not align with the offer?

If you want to combine this with SEO diagnostics, start with the store analyzer and our Shopify services page.