Berlin, Germany
Senior Product Engineer
Full-stack · AI · Commerce · Integrations

Curriculum Vitae / 2026

YotamFaraggi.

Senior Product Engineer taking full-stack products from ambiguous requirements to production, with deep experience across commerce, integrations, AI-assisted software, and customer-facing platforms.

10+ years building production softwareScroll

01 / Profile

Built like a product, not a document.

Berlin-based Senior Product Engineer with 10+ years of experience building and operating production software, with deep experience in e-commerce, Shopify, APIs, integrations, and customer-facing products. At Curalife, owned major parts of the Shopify-based commerce and digital-health ecosystem, including customer journeys, Shopify-HubSpot integrations, frontend modernization, cloud infrastructure, and a HIPAA-compliant telemedicine acquisition product that became one of the company’s primary customer-acquisition and revenue funnels. Strong across React, Next.js, TypeScript, Node.js, PostgreSQL, and cloud systems, with end-to-end ownership from architecture and implementation through deployment and iteration.

LocationBerlin, Germany
Work authorizationEU citizen · Authorized to work in Germany
Emailyotamon@gmail.com
Phone+4915776211298

02 / Experience

More than a decade, in production.

01

November 2025 - Present

CartShift Studio · Self-Employed

Founder & Senior Full-Stack Engineer

Berlin, Germany

Independent full-stack and e-commerce engineering practice combining client delivery with hands-on development of production web, commerce, and AI-assisted products.

  • Build and ship full-stack products and client systems using Next.js, React, TypeScript, Node.js, APIs, PostgreSQL, and modern cloud tooling, with automated unit, integration, and end-to-end testing.
  • Deliver e-commerce and Shopify-focused work spanning storefront development, integrations, performance optimization, conversion-oriented improvements, and workflow automation.
  • Created products including StarLinker and RightFlow, owning product definition, architecture, implementation, deployment, and iteration.

02

July 2021 - November 2025

Curalife

Full Stack Developer & R&D Lead

Tel Aviv

Owned major customer-facing product and platform work across Shopify commerce and digital health, spanning storefronts, acquisition funnels, frontend, backend, integrations, cloud infrastructure, and production operations.

  • Owned the technical evolution of Curalife’s Shopify-based e-commerce ecosystem, building and improving customer journeys, storefront experiences, Shopify-HubSpot integrations, and supporting operational workflows.
  • Designed a resilient Shopify-HubSpot integration layer that reduced sync failures by 85%, improving reliability between commerce, CRM, and internal operations.
  • Led frontend modernization across key commerce and acquisition journeys, improving page performance by 60% while moving core experiences to Next.js, React, and TypeScript.
  • Defined, architected, and built Curalife’s HIPAA-compliant telemedicine acquisition product end-to-end; it became one of the company’s primary customer-acquisition and revenue funnels.

03

August 2019 - July 2021

ParagonEX

Software & Integration Developer

Tel Aviv Area

Built and maintained production integrations and high-traffic web systems for fintech affiliate operations.

  • Built integrations between affiliate systems and core fintech platform services.
  • Developed and optimized high-traffic web applications using Laravel, Sage, and WordPress with a focus on performance and maintainability.
  • Improved frontend build and page-loading performance across production web properties.

04

April 2018 - July 2019

Self-Employed

E-Commerce Founder & Developer

  • Built and operated direct-to-consumer systems spanning storefronts, payments, fulfillment, analytics, integrations, and day-to-day operations.
  • Gained hands-on product and commercial experience across Shopify, WordPress, customer acquisition, conversion, and e-commerce operations.

05

February 2017 - March 2018

HOT

Integration Developer

Israel

  • Built enterprise integrations and high-throughput web services using Oracle OSB, WebLogic, IBM DataPower, and JMS queues.
  • Used asynchronous messaging to connect production services and operational systems with a focus on reliability.

06

March 2016 - December 2016

Leumi Bank

Integration Developer

Lod

  • Developed and maintained high-availability banking integrations using IBM WebSphere ESB, IBM Integration Bus, and IBM DataPower.
  • Worked on production services connecting banking systems with a focus on reliability and operational continuity.

07

October 2014 - February 2016

Self-Employed

Entrepreneur & Freelance Developer

  • Delivered freelance web and integration projects for small businesses while taking independent product ideas from requirements through launch.

08

December 2013 - September 2014

Elbit Systems

Software Developer

  • Contributed to real-time command-and-control software for helicopter systems using C++, COM, and VB.

09

March 2011 - September 2014

IDF / Mamram

Software Programmer

  • Worked on integration systems connecting airborne and ground-control infrastructure, including modernization of legacy services.

03 / Capabilities

Product thinking. Engineering depth.

01

Primary Stack

React/Next.js/TypeScript/JavaScript/Node.js/Tailwind CSS/Framer Motion

02

E-commerce, Shopify & Integrations

Shopify/Shopify APIs/Shopify storefronts/HubSpot/Stripe/REST APIs/GraphQL/Webhooks/WordPress

03

Product Engineering

Technical scoping/System design/API design/Product ownership/Web application architecture/Reliability/Performance optimization

04

Cloud & Data

Google Cloud Platform/PostgreSQL/Firebase/Firestore/Docker/Vercel/GitHub Actions

05

AI & Automation

OpenAI API/Claude API/LangChain/LLM-assisted workflows/AI SDK/MCP

06

Testing & Quality

Jest/Vitest/React Testing Library/Playwright/Puppeteer/Unit & integration testing/End-to-end testing

05 / Education & languages

Foundation & communication.

Education

Basmach / Mamram

Software Development Program

2011

Intensive software development training.

Bar-Ilan University

Mathematics Program for Talented Youth

2006 - 2008

Languages

Hebrew

Native

English

Fluent

German

Beginner