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CartShift Studio - E-commerce Development Agency
Open to workBerlin, Germany•EU citizen · Authorized to work in Germany

Yotam Faraggi

Senior Product Engineer | Full-Stack Web Products

Senior full-stack developer with more than 10 years of experience building web products and internal systems across e-commerce, healthcare, fintech, and enterprise software. Experience spans frontend, backend, integrations, and infrastructure, with a focus on turning practical product needs into reliable software. Recent work includes customer-facing telemedicine and e-commerce flows, Shopify and HubSpot integrations, modern React and Next.js applications, and AI-assisted workflow tools.

Yotam Faraggi

Professional Experience

Career · 16+ yrs

  1. Founder & Product Engineer

    Now

    CartShift Studio

    November 2025 - Present

    Berlin, Germany

    Independent product and web development studio focused on e-commerce, web platforms, and workflow automation for international clients.

    • Build Shopify storefronts and headless e-commerce experiences using Next.js, React, TypeScript, and modern web tooling.
    • Develop AI-assisted workflow tools and internal utilities for operational tasks.
    • Handle projects from requirements and technical planning through implementation, deployment, and ongoing improvements.

  2. Full Stack Developer & R&D Lead

    Curalife

    July 2021 - November 2025

    Tel Aviv, Israel

    Worked across customer-facing telemedicine and e-commerce systems, integrations, frontend modernization, and cloud infrastructure.

    • Built and maintained a HIPAA-compliant telemedicine funnel using Next.js, React, TypeScript, and Google Cloud Platform.
    • Worked on Shopify and HubSpot integrations supporting customer and operational workflows.
    • Led migration work toward a modern frontend stack and improved key customer-facing flows.
    • Built and deployed cloud infrastructure with a focus on privacy, reliability, and maintainability.

  3. Software & Integration Developer

    ParagonEX

    August 2019 - July 2021

    Tel Aviv Area, Israel

    Built and maintained web experiences and integrations for fintech affiliate operations.

    • Developed and optimized WordPress solutions using Sage and Laravel for high-traffic websites.
    • Built integrations between affiliate systems and core platform services.
    • Worked on frontend build optimization and loading performance improvements.

  4. E-Commerce Founder & Developer

    Self-Employed

    April 2018 - July 2019

    • Built and operated direct-to-consumer e-commerce experiments across storefront setup, operations, payments, fulfillment, analytics, and conversion work.
    • Gained hands-on experience with Shopify, WordPress, customer acquisition, and day-to-day commerce operations.

  1. Integration Developer

    HOT

    February 2017 - March 2018

    Israel

    • Built enterprise integrations and high-throughput web services using Oracle OSB, WebLogic, IBM DataPower, and JMS queues.

  2. Integration Developer

    Leumi Bank

    March 2016 - December 2016

    Lod, Israel

    • Developed and maintained banking integrations and high-availability services using IBM WebSphere ESB, IBM Integration Bus, and DataPower.

  3. Entrepreneur & Freelance Developer

    Self-Employed

    October 2014 - February 2016

    • Delivered freelance web and integration projects for small businesses while building independent product ideas from requirements through launch.

  4. Software Developer

    Elbit Systems

    December 2013 - September 2014

    • Contributed to real-time command-and-control software for military helicopter systems using C++, COM, and VB.

  5. Software Programmer

    Israeli Air Force / Mamram (Military Service)

    March 2011 - September 2014

    • Worked on integration systems connecting aircraft and ground-control infrastructure, including modernization of legacy services.

Technical Skills

Product Engineering

Technical scopingSystem designAPI designPerformance optimizationReliabilityWeb application architectureCustomer-facing product development

Primary Stack

ReactNext.jsTypeScriptJavaScriptNode.jsTailwind CSSFramer Motion

E-Commerce & Integrations

ShopifyShopify APIsHubSpotStripeWordPressGraphQLREST APIs

AI & Automation

OpenAI APIClaude APILangChainWebhooksPuppeteerPlaywright

Cloud & Data

Google Cloud PlatformFirebaseFirestorePostgreSQLVercelDockerGitHub Actions

Legacy Enterprise

Oracle OSBWebLogicIBM WebSphere ESBIBM Integration BusIBM DataPowerJMSC++

Education · Languages

Education

IDF School for Computer Professions (Basmach)

Programming Course (Mamram)

Intensive military software development training.

2011

Bar-Ilan University

Mathematics Program for Talented Youth

2006 - 2008

Languages

HebrewNative
EnglishFluent
GermanBeginner

Selected Portfolio

Client Work

Freelance and client projects

The work page includes client projects, redesigns, and e-commerce builds delivered through freelance and studio work.

View client work

Looking for a senior product engineer?

I'd love to hear about the role or project. I reply within 24 hours.

+4915776211298yotamon@gmail.comLinkedIn